eCommerce Growth Specialist
I build and scale profitable eCommerce stores.
Performance marketing. High-converting sites. Intelligent automation. I help ambitious DTC brands turn ad spend into predictable, high-margin revenue — as your operator, not just a contractor.
✓ Limited to 4 active clients · ✓ WooCommerce & Shopify · ✓ EU & US brands
4.8×
Average ROAS
$14.2M+
Revenue Generated
47
Brands Scaled
19
Stores Launched
99.95%
Uptime SLA
22hrs
Avg Weekly Hours Saved
Tools I work with daily
Meta Ads · Google Ads · TikTok Ads · Shopify · WooCommerce · Klaviyo · n8n · OpenAI · Google Cloud · Azure · GA4 · GTM · Hotjar · Cloudflare · Elementor
Full-Stack eCommerce
Everything you need to grow — one operator.
Most agencies silo ads, dev, and ops. I own the entire growth system — from first click to fulfilled order to repeat purchase.
📣
Meta & Instagram Ads
Prospecting, retargeting, creative systems, MER reporting
🔍
Google Ads & GMC
Shopping, Search, PMax, feed optimization
🎵
TikTok Ads
Spark ads, creator whitelisting, trend-based creative
🛍️
Shopify Builds
Theme dev, checkout optimization, app stack
🏪
WooCommerce
Custom stores, plugins, B2B portals
⚡
Speed & SEO
Core Web Vitals, technical SEO, rankings
🎯
CRO & Funnels
Landing pages, A/B tests, offer positioning
⚙️
n8n Automation
Order flows, inventory sync, reporting
🤖
AI Agents
Support bots, lead qualification, ops assistants
📧
Email & SMS
Klaviyo flows, retention, LTV optimization
☁️
Cloud Infra
GCP/Azure, scaling, CI/CD, monitoring
📊
Analytics
GA4, attribution, dashboarding, MER tracking
Deep Expertise
Services in detail
Click-level strategy, store-level engineering, and ops-level automation — with measurable outcomes at every layer.
meta Ads
Meta & Instagram Ads
Full-funnel paid social that scales profitably — creative systems, audience architecture, and daily optimization built for DTC margins.
- Campaign structure & budget allocation
- Creative testing frameworks (UGC, static, video)
- Retargeting & prospecting audience layers
- MER/ROAS reporting tied to contribution margin
3.8× – 5.4× typical ROAS
google Ads
Google Ads & Merchant Center
Shopping, Search, PMax, and feed optimization — turning product catalogs into predictable revenue engines.
- Merchant Center feed audits & enrichment
- Performance Max & Standard Shopping structure
- Search intent mapping & negative keyword hygiene
- Product-level profitability tracking
Up to 62% lower CPA on Shopping
shopify
Shopify Store Engineering
High-converting Shopify builds and rebuilds — theme customization, app stack optimization, and checkout friction removal.
- Custom theme sections & landing pages
- Checkout & post-purchase upsell flows
- App audit — remove bloat, add revenue apps
- Internationalization & multi-currency setup
18–34% CVR lift on rebuilds
woocommerce
WooCommerce Development
Fast, scalable WooCommerce stores with custom functionality — from catalog to fulfillment-ready architecture.
- Custom plugin development & API integrations
- Payment gateway & shipping rule optimization
- B2B wholesale portals & tiered pricing
- Headless/hybrid architectures when needed
Sub-2s load on optimized builds
seo
Speed & Technical SEO
Core Web Vitals, crawl optimization, and structured data — rank higher and convert more of the traffic you already have.
- LCP/FID/CLS remediation & monitoring
- Schema markup & indexation fixes
- Content architecture & internal linking
- Log-file analysis & cannibalization audits
45% avg organic traffic increase
cro
CRO & Landing Pages
Data-driven conversion optimization — landing pages, A/B tests, and funnel architecture that turns clicks into customers.
- High-converting landing page design
- Heatmap & session recording analysis
- A/B testing roadmaps & statistical rigor
- Offer positioning & social proof systems
12–28% conversion rate improvements
n8n
n8n Automation
Custom workflow automation connecting your entire stack — orders, inventory, support, and reporting on autopilot.
- Order-to-fulfillment pipeline automation
- Multi-channel inventory sync (Shopify/Woo/marketplaces)
- Slack/email alerting & exception handling
- Scheduled reporting & data warehouse feeds
15–28 hours saved per week
Email, SMS & Retention
Klaviyo and retention flows that maximize LTV — welcome series, abandoned cart, win-back, and post-purchase sequences.
- Flow architecture & segmentation strategy
- Campaign calendar & revenue attribution
- SMS integration & compliance setup
- List growth & deliverability optimization
22–35% email revenue share of total
cloud
Cloud & Infrastructure
Production-grade hosting on Google Cloud and Azure — auto-scaling, CI/CD, monitoring, and zero-downtime deployments.
- Kubernetes & container orchestration
- CDN, caching, and edge optimization
- Database scaling & backup strategies
- Uptime monitoring & incident response
99.95% uptime on managed stacks
Proven Results
Real brands. Measurable outcomes.
Case Study 01
DTC Skincare — 4.8× ROAS in 10 weeks
Complete paid acquisition rebuild + Shopify optimization for a EU skincare brand bleeding margin on Meta.
- Restructured campaign architecture from 47 ad sets to 12 intent-based clusters
- Built creative testing pipeline — 8 new UGC variants per week
- Optimized post-click experience: mobile LCP 3.8s → 1.6s
- Implemented MER dashboard tied to contribution margin, not platform ROAS
4.8× ROAS · 41% margin protected · $380K incremental revenue
Case Study 02
Fashion — #1 Category Ranking
Technical SEO and Core Web Vitals overhaul for a US fashion retailer stuck on page 2.
- Image pipeline optimization — WebP/AVIF with lazy loading
- JavaScript audit removed 340KB unused code
- Content hub strategy targeting 24 long-tail keywords
- Internal linking architecture across 180 product pages
#1 ranking · 45% organic traffic increase · LCP 1.8s
Case Study 03
Multi-Channel — 22 hrs/week saved
n8n automation suite for a brand selling across Shopify, Amazon, and wholesale channels.
- Order routing automation across 3 fulfillment centers
- Inventory sync every 15 minutes across all channels
- AI support agent handling 90% of tier-1 tickets
- Automated daily P&L report to Slack by 7am
22 hrs/week saved · 50% faster fulfillment · 90% support automation
How We Work
A proven 4-phase growth system
01
Audit & Opportunity Map
Deep dive into ads, store data, tech stack, and margins. I surface the 3–5 highest-ROI opportunities with projected revenue impact and timeline.
02
90-Day Growth Plan
Prioritized roadmap with weekly milestones, budget allocation, creative pipeline, and KPI targets tied to contribution margin.
03
Build, Launch, Iterate
I implement everything — ads, pages, automations, infra. Weekly reporting, rapid testing, transparent communication.
04
Systematize & Scale
Document playbooks, train your team, expand winning channels. Growth compounds with less of your time.
Engagement
How we can work together
Growth Audit
€2,500
2-week deep dive across ads, store, tech, and ops. Delivered as a prioritized action plan with revenue projections.
- Full ad account audit
- Store speed & CRO review
- Automation opportunity map
- 90-day roadmap document
Growth Partner
Monthly Retainer
Ongoing partnership — I operate as an extension of your team across ads, store, and automation. Limited to 4 clients.
- Ads management & optimization
- Store improvements & CRO
- Automation builds & maintenance
- Weekly strategy calls + reporting
Full-Stack Project
Fixed Scope
End-to-end project delivery — new store build, automation suite, or complete channel rebuild with clear deliverables.
- Defined scope & timeline
- Store build or rebuild
- Automation workflow delivery
- 30-day post-launch support
What clients say
“Reda rebuilt our entire paid acquisition stack and took us from breakeven to 4.2× ROAS in under 8 weeks. Rare to find someone who understands both ads and the technical side.”
Sarah M.
Founder, DTC Skincare Brand
“The n8n automations and store optimizations Reda delivered saved us nearly a full headcount in ops. Our team finally focuses on product and marketing.”
James K.
COO, Multi-Channel Retailer
“He ranked us #1 for our primary keyword and cut page load time in half. Organic revenue is up 45% and our ad landing pages convert significantly better.”
Lisa T.
Marketing Director, Fashion Brand
Frequently asked questions
Who is this for?
Ambitious DTC brands doing €30K–€500K/month who want a true growth operator — not another agency account manager. I work best with founders who value speed, transparency, and full-stack execution.
What platforms do you work with?
Primarily Shopify and WooCommerce for stores. Meta, Google, and TikTok for ads. n8n, Klaviyo, and custom AI agents for automation. GCP and Azure for infrastructure.
How fast can we start?
Audit engagements begin within 1 week. Retainer partnerships typically onboard within 2 weeks after a strategy call and mutual fit confirmation.
Do you work with existing agencies?
I can complement your in-house team or replace underperforming agencies. I typically own the full growth stack, but flexible arrangements exist for teams that already have strong creative or dev resources.
What does reporting look like?
Weekly written updates covering MER, ROAS, contribution margin, key experiments, and next-week priorities. Live dashboards for real-time visibility. No vanity metrics.
About
I'm Reda Alaarabi.
I’m an operator first. I’ve built and scaled my own stores and now partner with a small number of ambitious DTC brands each year.
My edge is range: I can write and manage the ads, engineer the store, build the automations, and architect the cloud infrastructure. Most people specialize in one. I do the whole system.
I move fast, learn faster, and use AI to deliver results that usually take a whole team. If you’re looking for a true growth partner who will treat your business like their own, let’s talk.
✓ Profitable paid-ads (Meta + Google + TikTok)
✓ WooCommerce/Shopify builds + CRO
✓ Core Web Vitals & technical SEO
✓ n8n automation + AI agents
✓ Klaviyo email/SMS retention
✓ GCP/Azure cloud infrastructure
Ready to build something that compounds?
I take on a limited number of clients each quarter. If you’re serious about scaling profitably, let’s have a direct conversation.