Average revenue lift
Within 6 weeks
Measured after go-live.AvailableMorocco
Reda Alaarabi / WHOAX
Growth systems
built to move.
eCommerce Growth Engineer
Connecting acquisition, commerce, automation, and technical performance into one accountable operating system.
01Revenue lift38%within 6 weeks
02ROAS gain47%within 4 weeks
03Technical performance2.3sLCP
01Verified proof
The numbers carry the argument.
Only measured outcomes and their delivery context—no anonymous endorsements, inflated labels, or borrowed credibility.
ROAS gain
Within 4 weeks
Acquisition system reset.Revenue recovered
Within 3 weeks
Abandoned-cart recovery system.Evidence ledger / five additional signals
01Commerce systems8 yearsSince 2018 · Building and operating revenue infrastructure.
02DTC brands14Delivery portfolio · Hands-on growth and commerce systems work.
03Conversion lift22%10-day sprint · Checkout and launch intervention.
04LCP2.3sTechnical performance · Reduced to a measurable 2.3 seconds.
05Triage automated65%Support operations · Reduced repetitive manual routing.
02 Experience
From builder to end-to-end owner.
Two roles. One progression: expanding the surface of ownership until commercial outcomes could be solved as connected systems.
Founder & Lead Growth Engineer
Owning the full commercial system—from acquisition signal to storefront performance, automation, and the operating feedback loop.
Ownership
- Engineer commerce experiences and the infrastructure behind them.
- Connect paid acquisition, CRO, technical SEO, and lifecycle systems.
- Ship measurable interventions, then improve them from live data.
Verified evidence
01Outcome14 DTC brands
02Outcome38% average monthly revenue lift
03Outcome2.3s LCP
eCommerce & Full Stack Builder
Built the technical range to move from isolated tasks to accountable, end-to-end commercial delivery.
Ownership
- Built and launched commerce storefronts.
- Connected tracking, campaign, and conversion workflows.
- Turned ambiguous commercial problems into production systems.
Verified evidence
01Outcome8 years building since 2018
02OutcomeFull-stack delivery foundation
03Capabilities
Four disciplines. One commercial system.
The work crosses functions because customers do. Each capability is paired with production evidence, not a logo cloud.
Commerce Engineering
Storefronts built as revenue systems.
Architecture, experience, checkout, instrumentation, and launch discipline treated as one commercial surface.
Working surface
- Shopify
- WooCommerce
- React
- Next.js
- CRO
Associated evidence
- 22% conversion lift
- 10-day launch sprint
- 2.3s LCP
Commerce Engineering
Storefronts built as revenue systems.
Architecture, experience, checkout, instrumentation, and launch discipline treated as one commercial surface.
Working surface
- Shopify
- WooCommerce
- React
- Next.js
- CRO
Associated evidence
- 22% conversion lift
- 10-day launch sprint
- 2.3s LCP
04Selected work
Delivery evidence, without invented clients.
Four anonymized case narratives built only from approved outcomes. Each artifact is a verified signal map—not a synthetic client interface.
Verified delivery signal
01- 0114 DTC brands
- 0238% lift
- 036 weeks
Evidence plate / no client attribution
Selected delivery evidence / 01
The full revenue system
- Problem
- Disconnected acquisition, commerce, and lifecycle work made growth difficult to diagnose and repeat.
- Intervention
- Joined the commercial journey into one operating system with shared measurement and accountable launch loops.
- Outcome
- 38% average monthly revenue lift within 6 weeks of go-live.
CommerceAcquisitionCROLifecycle
Verified delivery signal
02- 0122% lift
- 0210 days
Evidence plate / no client attribution
Selected delivery evidence / 02
The checkout sprint
- Problem
- A launch window demanded a faster path from friction diagnosis to a production checkout experience.
- Intervention
- Prioritized the highest-impact journey decisions, shipped the experience, and measured the live conversion path.
- Outcome
- 22% conversion lift inside a 10-day launch sprint.
UXCheckoutCROLaunch
Verified delivery signal
03- 0147% ROAS
- 024 weeks
Evidence plate / no client attribution
Selected delivery evidence / 03
The acquisition reset
- Problem
- Paid activity needed a clearer connection between media decisions, landing behavior, and return.
- Intervention
- Reframed campaign structure and landing evidence around a measurable acquisition feedback loop.
- Outcome
- 47% ROAS gain in 4 weeks.
Meta AdsGoogle AdsAttributionLanding
Verified delivery signal
04- 0165% automated
- 02€24k recovered
- 033 weeks
Evidence plate / no client attribution
Selected delivery evidence / 04
The automation layer
- Problem
- Manual routing and missed lifecycle moments were consuming time and leaving recoverable revenue untouched.
- Intervention
- Designed event-driven triage and abandoned-cart recovery workflows around clear operational ownership.
- Outcome
- 65% of support triage automated and €24k recovered within 3 weeks.
n8nLifecycleSupport opsAutomation
05Operating approach
A tight loop from diagnosis to compounding.
The process stays legible: identify the constraint, ship the system, automate repeatable work, and improve from live evidence.
06Profile & availability
Hands-on enough to build. Senior enough to own.
Positioned for teams that need commercial judgment and production capability in the same role.
Reda Alaarabi
eCommerce Growth Engineer
Morocco
I connect the decisions that usually live in separate meetings—and stay accountable when they reach production.
01Commerce systems8 years
02Delivery portfolio14 DTC brands
03Average revenue lift38%
Senior eCommerce growth, commerce engineering, technical performance, paid acquisition, and automation roles that require end-to-end commercial ownership.
07 / Start the conversation
Need one owneracross the whole loop?
The clearest next step is LinkedIn. Review the profile, see the operating context, and start with the problem your team needs to move.